How can you tell how well your website is ranking for SEO?

Summary:

Search Engine Optimization (SEO) is the investment in the optimized design of the website (both in visible and invisible content) in order for the Search Engines (primarily Google, Yahoo and Bing) show it in the “Organic” or “Naturals” listings of the search result pages.

Definitions:

Google search results page for the keyword phrase “SEO” in this example:

Google Search Results Page

  1. Wide-Column Top-Center = PPC Ads No 1, 2 & 3
  2. Narrow-Column Right-Side = PPC Ads No 4, 5 & below
  3. Wide-Column- Page-Center = “Organic” or “Naturals” listings
  4. Pay-Per-Click ads are created by the client who then pays the Search Engine (in this case Google)
    each time a visitor clicks on the ad to be brought to the client’s website
  5. Pay-Per-Click Ads are acquired by clients bidding on ad positions
    (the higher the bid price – the higher position the ad shows)
  6. “Organic” or “Naturals” website listings are assigned by the Search Engines (Google) based on how the Search Engine ranks the website based on a large number of factors, like:
    1. Relevance of the Home page content to the specific keyword phrase used for the search
      (SEO in this instance)
    2. Comprehensive content related to the search phrase used and other related topics
    3. Longevity of the website Domain Name (URL) on the Internet
    4. Error-free website (no broken links among the pages)
    5. Complete and accurate “Meta-Tags” content according to the latest Search Engine standards (Somewhat varied among different Search Engines)
    6. Incoming links from other relevant websites
    7. Search Engine optimized coding practices (technical details not visible to visitors, only to the Search Engine Spiders
    8. Some other technical factors