Many website designers who are excellent artistic designers, do not have the time or experience to keep up with the techniques necessary to retain a high search engine position. Website design is a different skill from search engine optimization. The full cooperation of the two skills is necessary to achieve both an attractive design as well as a high Search Engine positioning.
Since a high position on a Search Results page is key to success on the Web, PPC ad listings can assist in overcoming a weak Organic SE position, but it is both costly and generally viewed with somewhat of a bias, much the same as other forms of advertising. Visitors trust the SE's Naturals (or Organic) positioning much more than they trust positions achieved by having to pay for such listings. In addition PPC expenditures go on forever, while Organic listings last for a long time without ongoing expenditures.
Call Me - Let's See How I Can Help Your Business...
If you would like to know how your website ranks on Google, Yahoo & Bing and what can be done to boost your business bottom-line, eMail me:
- 3-5 Search Phrases you would like to Rank-for &
- 3-5 URLs of your primary competitors
I will create a no-cost SEO Rankings report to show you how you are positioned on the Web and show you what I can do to significantly improve it.